Mastering Customer Journeys with the 6i Model

Discover how the 6i model revolutionizes customer experience by embracing the "messy middle" of modern buying cycles. Unlike the traditional linear funnel, this AI-powered framework aligns with real customer behaviors, predicting emotions and actions at every stage of the journey. From the ‘Investigate’ and ‘Identify’ stages, the model leverages advanced martech tools to analyze research trails, decode audience profiles, and pinpoint in-market buyers. By integrating CRM, CDP, and universal IDs, it crafts personalized offerings and nurtures customer relationships with precision touchpoints and triggers. The 6i model doesn't stop at insights—it activates campaigns across display, video, and mobile platforms, transforming data into actionable visual insights for CXOs. This ensures smarter decision-making and a seamless, delightful customer experience. Join us to explore how the 6i model bridges AI, MarTech, and customer-centric strategies to redefine the future of marketing!