Will AI crown the chief marketing officer chief of chiefs?

Are the skills of the CMO the most transferable for a new Ai world? As the application of knowledge becomes more important than knowledge itself are CMO’s perfectly placed to lead the C suite in future? The Drum and Infosys hosted a lively participative discussion and debate to inform the CMO community on the opportunities Ai presents for the CMO role and the marketing function now.
This extended group discussion helped to identify the key trends which will be essential for The Drum’s Global Readership in 2024 and beyond.
Moderator
Gordon Young, Editor in Chief, The Drum
Panellists:
Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys
Jessica Apotheker, Managing Director and partner, Boston Consulting Group
Raja Rajamannar, Chief Marketing & Communications Officer & President - Healthcare Business, Mastercard.