In the Spotlight | Episode 1: AI reshapes the marketing value chain

Marketing is at an inflection point. Technology is reshaping the marketing value chain, and AI is at the center of it. In this episode, Infosys leaders, Balaji Sampath and John Premkumar, discuss how AI is expected to redefine the marketing operating model in the coming years; why fragmented/unstructured data makes personalization risky; and why AI use cases must be tied to clear marketing outcomes.

Key takeaways: -

- AI is pushing a new marketing operating model - Data readiness makes (or breaks) personalization at scale.

- Start with outcomes; choose AI use cases that map to them.

- Measuring marketing ROI matters